How is your WHY communicated to the world?
Start with Why, written by Simon Sinek looks at success as the answer to a series of questions he calls “The Golden Circle”.
(Download your own copy of the diagram here: Golden Circle Diagram)
It’s a rare individual or organization that can articulate their Why, the reason they get up and go to work in the morning. Your personal Why is your purpose, the belief that underlies everything you do.
The Golden Circle, with WHY at the center, is similar to a simple diagram of the brain and how we process information.
(Download your own copy of this diagram here: Golden Circle to Brain Diagram)
The What circle relates to the Neocortex, the Homo Sapien brain, the newest part of our brain, the center of logic, analytical thought and language.
The How and Why circles relate to the Limbic brain, responsible for our feelings, behavior, and decision-making. This part of our brain has no capacity for language.
Clarifying your Why defines the measuring stick that provides alignment in your work and your personal life. You’ll match the authentic you on the inside to the work you do on the outside.
After you identify your Why, you need the discipline of How people to translate the Why into reality, a tangible expression.
A Why without a tangible expression is just a dream.
Why equals Vision, How equals Strategy.
“People don’t buy what you do, they buy why you do it.” Simon Sinek
The Golden Circle translates to a megaphone so you can share your message with the world.
(Download your own copy of the diagram here: Golden Circle to Cone Diagram
Click here for the Golden Circle TED Talk.
Start with Why, by Simon Sinek: Find the book here!